Master of Arts (MA) in Marketing

Universität: Webster Vienna Private University


  • Abschluss: Master of Arts
  • Kriterien:

    Graduate applicants should possess a Bachelor degree from an accredited university. The university should be accredited by the Ministry of Education of the country it operates in and the applicants academic record should show at least a minimum American grade point average of 2.5 on a 4.0 scale. Transcripts not showing grades using the American grade point average (GPA) will be converted by Webster University’s Admissions Office.  Due to our curriculum’s thorough coverage of subject content, students interested in the MBA, International Relations and Finance Masters‘ programs are not required to have corresponding Bachelor degrees in that field.
    In order to qualify for any of Webster University’s academic programs, a minimum level in English proficiency is required.

  • Semester: 4
  • Sprache: Englisch
  • Standort: Wien
  • Typ: Masterstudium
  • Beschreibung auf der Universitäts-Website


A Master or Arts (MA) in Marketing provides an opportunity for the student to study the dynamics of human behavior that affect buying decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required to formulate effective marketing decisions. Students learn the facts, concepts, principles, analytic techniques and theories around such marketing activities as pricing, promotion and channel management; and use their understanding to analyze complex marketing decisions. They research markets to develop successful marketing plans and explore strategies to market products and services in the age of electronic commerce.